PR / Marketing

chicagobean

Join me and the blogging fun at 20SB Summit!

July 13, 2011, by happykatie in Blog Besties, PR / Marketing, Public Speaking

  Where my bloggers at? 20SB Summit is coming August 19th – 21st!  Have you gotten your tickets yet!? I am so excited to be speaking on a panel at #20SBSummit with a couple of other swell blogger-lady-gals on creating community through smart content and blogger voice magic. Jenn Bollenbacher and Molly Ford will be [...]

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Howlin’ at Great Wolf Lodge: #chevygwl roadtrip

March 20, 2010, by happykatie in Personal, PR / Marketing, Travel

  We spent the weekend at the lovely Great Wolf Lodge a couple of week ago, as part of a family-focused blogger outreach event with GWL's PR team and GM (see disclosure at the end of this post).          It's not every family road trip that ends with a hotel gone cabin [...]

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(Don’t) Use Your Words: Visual Communicators Rock! presentation

September 11, 2009, by happykatie in Design, PR / Marketing, Public Speaking, Visualization

(Don't) Use Your Words: Visual Communicators Rock! View more documents from Katie Laird. The great folks at IABC Houston invited me to speak this week on creating effective presentations and communicating visually.  This is a topic I'm a crazy fan about as I have sat through many a Powerpoint that has been a) nap inducing [...]

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Fangirls + Crayons + Dunny’s = trouble

August 5, 2009, by happykatie in Personal, Photography, PR / Marketing, Totally random

Create a free slideshow with Picnik! Magsmac and Courtney make great fellow troublemakers, just sayin'.

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When a rapper hates your software and your geekdom becomes pop culture

July 30, 2009, by happykatie in Advertising, Music, PR / Marketing, Video, Web/Tech

Jay-Z hates Auto Tune.  So much, in fact, that he includes the software in a recent song release entitled DOA – Death Of Auto-Tune (no kidding) — and features exploding software boxes in his rap video.  Best PR EVER!?!?!? It’s not every day that an influential celebrity takes that kind of swipe at a product [...]

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Mom 2.0 Summit case studies – big, small, NPO and in between

February 20, 2009, by happykatie in PR / Marketing

A look at some case studies from Mom 2.0 Summit marketers and small business owners: Quaker Oats – Social Responsibility (Candace and Danielle) Starting to recognize the power and influence of all the people in this room as far as brand reputation.  60% of consumers, during a recession, say they will stay true to a [...]

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Mom 2.0 Summit starts today – and so does the Laptop Mama coloring contest!

February 20, 2009, by happykatie in Crafty / DIY, Personal, PR / Marketing, Public Speaking, Web/Tech

Calling all Internet-loving mothers and marketers – the Mom 2.0 Summit starts today featuring an enormous variety of super duper lady Bloggers and a few dudes (including Ed Schipul and Guy Kawasaki). I'll be speaking this evening, but as my table chats last only a few minutes you might blink and miss me – so [...]

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Peeps on the go – Mobile Web made easy for Public Relations geeks

December 2, 2008, by happykatie in Events, PR / Marketing, Public Speaking

  Are you a Crackberry addict or an iPhone junkie?  Or are you just plain confused watching people walk around with headset in ear and cell phone in hand 24/7?  Perhaps I can help I am speaking on Mobile Web for PR pros at PRSA Houston's PR Day tomorrow (my first PR Day speaking gig [...]

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Blogging for Business – Sweeter than cupcakes?

October 30, 2008, by happykatie in Business, PR / Marketing, Public Speaking, social media, Social media learnin' 101 series, Web/Tech, Weblogs

Blogging for Business – Sweet for all sizes View SlideShare presentation or Upload your own. (tags: business small) This is a recent presentation I did for an Internet Marketing for Small Business class at the UHSBDC last week.  It's always a challenge to know exactly what a varied audience is looking for when discussing Blogging [...]

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Swash me silly – Tide says ‘no more laundry day’

November 14, 2007, by happykatie in PR / Marketing

So here’s an interesting twist on the ordinarily rather boring laundry detergent industry – instead of making laundry day sexy to college students everywhere, Tide is telling them to forgo it all together!  The company has launched a chain of stores called Swash to help encourage the ‘re-wear’ lifestyle: Swash is offering students dryer sheets, [...]

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