PR / Marketing
Join me and the blogging fun at 20SB Summit!
July 13, 2011, by happykatie in Blog Besties, PR / Marketing, Public SpeakingWhere my bloggers at? 20SB Summit is coming August 19th – 21st! Have you gotten your tickets yet!? I am so excited to be speaking on a panel at #20SBSummit with a couple of other swell blogger-lady-gals on creating community through smart content and blogger voice magic. Jenn Bollenbacher and Molly Ford will be [...]
Continue reading →Howlin’ at Great Wolf Lodge: #chevygwl roadtrip
March 20, 2010, by happykatie in Personal, PR / Marketing, TravelWe spent the weekend at the lovely Great Wolf Lodge a couple of week ago, as part of a family-focused blogger outreach event with GWL's PR team and GM (see disclosure at the end of this post). It's not every family road trip that ends with a hotel gone cabin [...]
Continue reading →(Don’t) Use Your Words: Visual Communicators Rock! presentation
September 11, 2009, by happykatie in Design, PR / Marketing, Public Speaking, Visualization(Don't) Use Your Words: Visual Communicators Rock! View more documents from Katie Laird. The great folks at IABC Houston invited me to speak this week on creating effective presentations and communicating visually. This is a topic I'm a crazy fan about as I have sat through many a Powerpoint that has been a) nap inducing [...]
Continue reading →Fangirls + Crayons + Dunny’s = trouble
August 5, 2009, by happykatie in Personal, Photography, PR / Marketing, Totally randomCreate a free slideshow with Picnik! Magsmac and Courtney make great fellow troublemakers, just sayin'.
Continue reading →When a rapper hates your software and your geekdom becomes pop culture
July 30, 2009, by happykatie in Advertising, Music, PR / Marketing, Video, Web/TechJay-Z hates Auto Tune. So much, in fact, that he includes the software in a recent song release entitled DOA – Death Of Auto-Tune (no kidding) — and features exploding software boxes in his rap video. Best PR EVER!?!?!? It’s not every day that an influential celebrity takes that kind of swipe at a product [...]
Continue reading →Mom 2.0 Summit case studies – big, small, NPO and in between
February 20, 2009, by happykatie in PR / MarketingA look at some case studies from Mom 2.0 Summit marketers and small business owners: Quaker Oats – Social Responsibility (Candace and Danielle) Starting to recognize the power and influence of all the people in this room as far as brand reputation. 60% of consumers, during a recession, say they will stay true to a [...]
Continue reading →Mom 2.0 Summit starts today – and so does the Laptop Mama coloring contest!
February 20, 2009, by happykatie in Crafty / DIY, Personal, PR / Marketing, Public Speaking, Web/TechCalling all Internet-loving mothers and marketers – the Mom 2.0 Summit starts today featuring an enormous variety of super duper lady Bloggers and a few dudes (including Ed Schipul and Guy Kawasaki). I'll be speaking this evening, but as my table chats last only a few minutes you might blink and miss me – so [...]
Continue reading →Peeps on the go – Mobile Web made easy for Public Relations geeks
December 2, 2008, by happykatie in Events, PR / Marketing, Public SpeakingAre you a Crackberry addict or an iPhone junkie? Or are you just plain confused watching people walk around with headset in ear and cell phone in hand 24/7? Perhaps I can help I am speaking on Mobile Web for PR pros at PRSA Houston's PR Day tomorrow (my first PR Day speaking gig [...]
Continue reading →Blogging for Business – Sweeter than cupcakes?
October 30, 2008, by happykatie in Business, PR / Marketing, Public Speaking, social media, Social media learnin' 101 series, Web/Tech, WeblogsBlogging for Business – Sweet for all sizes View SlideShare presentation or Upload your own. (tags: business small) This is a recent presentation I did for an Internet Marketing for Small Business class at the UHSBDC last week. It's always a challenge to know exactly what a varied audience is looking for when discussing Blogging [...]
Continue reading →Swash me silly – Tide says ‘no more laundry day’
November 14, 2007, by happykatie in PR / MarketingSo here’s an interesting twist on the ordinarily rather boring laundry detergent industry – instead of making laundry day sexy to college students everywhere, Tide is telling them to forgo it all together! The company has launched a chain of stores called Swash to help encourage the ‘re-wear’ lifestyle: Swash is offering students dryer sheets, [...]
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