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A look at some case studies from Mom 2.0 Summit marketers and small business owners: Quaker Oats – Social Responsibility (Candace and Danielle) Starting to recognize the power and influence of all the people in this room as far as brand reputation.  60% of consumers, during a recession, say they will stay true to a [...]

Calling all Internet-loving mothers and marketers – the Mom 2.0 Summit starts today featuring an enormous variety of super duper lady Bloggers and a few dudes (including Ed Schipul and Guy Kawasaki). I'll be speaking this evening, but as my table chats last only a few minutes you might blink and miss me – so [...]

  Are you a Crackberry addict or an iPhone junkie?  Or are you just plain confused watching people walk around with headset in ear and cell phone in hand 24/7?  Perhaps I can help I am speaking on Mobile Web for PR pros at PRSA Houston's PR Day tomorrow (my first PR Day speaking gig [...]

Blogging for Business – Sweet for all sizes View SlideShare presentation or Upload your own. (tags: business small) This is a recent presentation I did for an Internet Marketing for Small Business class at the UHSBDC last week.  It's always a challenge to know exactly what a varied audience is looking for when discussing Blogging [...]

So here’s an interesting twist on the ordinarily rather boring laundry detergent industry – instead of making laundry day sexy to college students everywhere, Tide is telling them to forgo it all together!  The company has launched a chain of stores called Swash to help encourage the ‘re-wear’ lifestyle: Swash is offering students dryer sheets, [...]