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The Interwebs is chalk full of amazing content, stories and knowledge – here’s a sampling of this week’s readable brain candy from my personal bookmarks. The (In)Efficiency of Local Food | The Etsy Blog - Not entirely sure how I feel about this post, but it’s an interesting look at the implications of the locavore movement. [...]

Massive thanks to the 20SB Summit folks and BrandAboutTown for organizing a really cool blogger-focused conference event earlier this year.  I spoke on a fun panel, but the highlight of the trip was hearing Scott Belsky (of the Behance Network) present. He’s an absolutely fantastic speaker and I think we all got a brain full [...]

I’m a book nerd (and probably a librarian in a past life), so am frequently tickled by literary content on the Web.  A few things that have caught my fancy this week: Readitfor.me does, in fact, do just that (and I love it) Let me preface this by saying that I was that judgmental girl in high school [...]

I love this FastCompany video on A/Me testing – that is, making small incremental changes to the way you work and play to increase your awesomeness levels.  Build on your strengths and constantly tweaks what works, this is how to become truly great. Just as a Web marketer re-vamps tiny pieces of website design and [...]

I love this phrase ‘immapancy’ (insufficient geographic knowledge).  Well, I don’t love it – I just like having the pseudo-word as it describes our collective geographic skills to a ‘T’.   And sounds less scary than ‘geographic illiterate’.  (click the image to see full size) Americans are particularly bad on this front; myself included, depending [...]

There’s a great article on PSFK about the Inspired by Iceland campaign and the reviatlization of Iceland’s tourism after the smoky eruption of Grímsvötn. They really did it right.  In addition to my beloved Icelandic dance video, they focused inwardly on the 318,000 residents to re-invigorate their love for their home country by encouraging them to [...]