Advertising

icelandlights

Inspired by Iceland tourism inspiration

June 2, 2011, by happykatie in Advertising, Travel

There’s a great article on PSFK about the Inspired by Iceland campaign and the reviatlization of Iceland’s tourism after the smoky eruption of Grímsvötn. They really did it right.  In addition to my beloved Icelandic dance video, they focused inwardly on the 318,000 residents to re-invigorate their love for their home country by encouraging them to [...]

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Miles high street art – a Stella Artois film

April 24, 2010, by happykatie in Advertising, Video

I love 'Up There' – a documentary film from Stella Artois on the vanishing art of wall / billboard painting.  Who needs the same old – same old vinyl printed signs anyway?  A fast and inspirational watch, the film follows the few remaining billboard sign painters and dives deep into their dedication, rites of passage [...]

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When a rapper hates your software and your geekdom becomes pop culture

July 30, 2009, by happykatie in Advertising, Music, PR / Marketing, Video, Web/Tech

Jay-Z hates Auto Tune.  So much, in fact, that he includes the software in a recent song release entitled DOA – Death Of Auto-Tune (no kidding) — and features exploding software boxes in his rap video.  Best PR EVER!?!?!? It’s not every day that an influential celebrity takes that kind of swipe at a product [...]

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A Simple Story – the power of narrative branding

October 14, 2008, by happykatie in Advertising

There is no overstating the power of Story.  Whether it’s sharing weekend adventures, explaining familial relationships or creating a connection to your Brand (personal or corporate), there is simply no stronger way to convey your message than through a narrative. At Schipul (my wacky and energized place of employment), we’ve been spending 2008 learning how [...]

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Bravia gives some bunny love

August 9, 2007, by happykatie in Advertising

Sony Bravia’s latest marketing campaign is looking pretty colorful, which is to be expected from this group (remember the awesome bouncing balls and paint explosion ads?).  Their advertisements seem to have everything to do with Play-Doh bunnies (including the ginormous one you see above), which is oh-so-randomly wonderful in my book.  See more on the [...]

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I want a Wendy’s wig – is that so wrong?

June 27, 2007, by happykatie in Advertising

This Wendy’s commercial is one of my favorite ads on air right now.  A man in a wig kicking a tree.  Gets me every time.

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Out with the old: The Break Up with traditional advertisers

May 23, 2007, by happykatie in Advertising, Video

The Break Up This funny-but-true video was created for M’s Advertising Solutions campaign, but highlights the general changing dynamics in advertising and marketing relationships really well.  Good stuff.

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Books vs the Internet

December 19, 2006, by happykatie in Advertising

Hilarious,  but true.  A book will never let you down.

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Zune ads continue to confuse

December 11, 2006, by happykatie in Advertising