Business
Scott Belsky notes of action + inspiration
December 13, 2011, by happykatie in Business, Events, Geeky, SmartMassive thanks to the 20SB Summit folks and BrandAboutTown for organizing a really cool blogger-focused conference event earlier this year. I spoke on a fun panel, but the highlight of the trip was hearing Scott Belsky (of the Behance Network) present. He’s an absolutely fantastic speaker and I think we all got a brain full [...]
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A/Me testing and the art of fixing what ain’t broke
November 30, 2011, by happykatie in Business, SmartI love this FastCompany video on A/Me testing – that is, making small incremental changes to the way you work and play to increase your awesomeness levels. Build on your strengths and constantly tweaks what works, this is how to become truly great. Just as a Web marketer re-vamps tiny pieces of website design and [...]
Continue reading →Show us your culture at SXSW 2010
March 11, 2010, by happykatie in Business, Public Speaking, SXSWTo be honest, I was not planning on attending SXSW this year – I've been lucky enough to attend the last 4 years and had anticipated taking this year off. Rather, maybe I just wanted to give my liver the year off. BUT!! along came a happy 'Your Kicking Recession Ass With Killer Company Culture [...]
Continue reading →The Overtime Show: Brands, E-commerce and Vegas
October 10, 2009, by happykatie in Business, Podcast, Public Speaking, Radio, The Overtime ShowWe had another fun week at the BusinessMaker's Overtime Show! Esther and I divided and conquered the business world with 2 great guests: Kelsey Ruger (aka: The Moleskin) and Jay Steinfeld (aka: BlindsComCEO). Segment 1: OT Business Week in Review Kelsey and I kick off our giggle session discussion by looking at the recently released Business Week's [...]
Continue reading →The Overtime Show: Tom DeLay, Hit Apple Songs and Geico Money Eyeballs
August 26, 2009, by happykatie in Business, Radio, The Overtime ShowI haven't written much about this yet, but am so excited about its progress that it's time, baby I am now co-hosting a weekly radio show called The BusinessMaker's Overtime Show with delightful PR and business all star Esther Steinfeld of Blinds.com. We have aired 5 episodes so far (check out Episode 1, Episode [...]
Continue reading →Social Networks for Small Business Marketing
February 17, 2009, by happykatie in Business, Public Speaking, social media, Web/TechSocial Networks for Business View more presentations from Katie Laird. (tags: social media) I taught a fun class at the University of Houston's Small Business Development Center today on social networking for small businesses. Little did they know, they got a lesson in the art of Storytelling as well as a walk through of some [...]
Continue reading →The Rainmaker’s credo – a bulleted guide to selling to actual humans
January 8, 2009, by happykatie in Businesssale, wet Originally uploaded by Dreamer7112 I like this Rainmaker's Credo (found on the 800-CEO-Read blog) as it addresses the importance of humility, knowledge sharing and really taking on the burden of compassionate communication with your customers and prospects: Cherish customers at all times Treat customers as you would your best friend Listen to customers [...]
Continue reading →The semantics of collaboration – ideas vs. human beings
December 11, 2008, by happykatie in BusinessFile this under 'teeny tiny little things that may or may not make a huge giant difference'. Stephen Anderson has a great simple post on the semantics of collaboration. He points out what could possibly be the difference between cooperative, successful teamwork and destructive, defensive anti-teamwork. Okay, so words are words. We speak them without [...]
Continue reading →Blogging for Business – Sweeter than cupcakes?
October 30, 2008, by happykatie in Business, PR / Marketing, Public Speaking, social media, Social media learnin' 101 series, Web/Tech, WeblogsBlogging for Business – Sweet for all sizes View SlideShare presentation or Upload your own. (tags: business small) This is a recent presentation I did for an Internet Marketing for Small Business class at the UHSBDC last week. It's always a challenge to know exactly what a varied audience is looking for when discussing Blogging [...]
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