Business

The Overtime Show: Tom DeLay, Hit Apple Songs and Geico Money Eyeballs

August 26, 2009, by happykatie in Business, Radio, The Overtime Show

I haven't written much about this yet, but am so excited about its progress that it's time, baby   I am now co-hosting a weekly radio show called The BusinessMaker's Overtime Show with delightful PR and business all star Esther Steinfeld of Blinds.com. We have aired 5 episodes so far (check out Episode 1, Episode [...]

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Social Networks for Small Business Marketing

February 17, 2009, by happykatie in Business, Public Speaking, social media, Web/Tech

Social Networks for Business View more presentations from Katie Laird. (tags: social media) I taught a fun class at the University of Houston's Small Business Development Center today on social networking for small businesses.  Little did they know, they got a lesson in the art of Storytelling as well as a walk through of some [...]

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The Rainmaker’s credo – a bulleted guide to selling to actual humans

January 8, 2009, by happykatie in Business

sale, wet Originally uploaded by Dreamer7112 I like this Rainmaker's Credo (found on the 800-CEO-Read blog) as it addresses the importance of humility, knowledge sharing and really taking on the burden of compassionate communication with your customers and prospects: Cherish customers at all times Treat customers as you would your best friend Listen to customers [...]

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The semantics of collaboration – ideas vs. human beings

December 11, 2008, by happykatie in Business

File this under 'teeny tiny little things that may or may not make a huge giant difference'. Stephen Anderson has a great simple post on the semantics of collaboration.  He points out what could possibly be the difference between cooperative, successful teamwork and destructive, defensive anti-teamwork. Okay, so words are words.  We speak them without [...]

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Blogging for Business – Sweeter than cupcakes?

October 30, 2008, by happykatie in Business, PR / Marketing, Public Speaking, social media, Social media learnin' 101 series, Web/Tech, Weblogs

Blogging for Business – Sweet for all sizes View SlideShare presentation or Upload your own. (tags: business small) This is a recent presentation I did for an Internet Marketing for Small Business class at the UHSBDC last week.  It's always a challenge to know exactly what a varied audience is looking for when discussing Blogging [...]

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