Kick ass company culture at SXSWi 2010
March 14, 2010, by happykatie in SXSWJoin Kelsey Ruger (aka: the Moleskin) and me for our SXSWi 2010 company culture conversation today! Up for grabs, an iPad, iPod Nano and other goodies — expect lots of great discussion and some hands on activities. And yes, me being very hyper What: Kicking Recession Ass with Killer Company Culture at SXSWi 2010Where: [...]
Continue reading →Neuromarketing at SXSWi 2010
March 13, 2010, by happykatie in SXSWArmchair neuroscience enthusiast that I am (is there anything as fascinating as the way our brain works?), I was greatly looking forward to the Big Brother in Your Brain: Neuroscience & Marketing. I left with interesting and actionable tidbits to consider implementing in my own marketing plans and some overall cool brain candy. The [...]
Continue reading →Show us your culture at SXSW 2010
March 11, 2010, by happykatie in Business, Public Speaking, SXSWTo be honest, I was not planning on attending SXSW this year – I've been lucky enough to attend the last 4 years and had anticipated taking this year off. Rather, maybe I just wanted to give my liver the year off. BUT!! along came a happy 'Your Kicking Recession Ass With Killer Company Culture [...]
Continue reading →Commu(k)nitty – lessons for marketers from crafters
March 22, 2009, by happykatie in SXSWFinally up!! This is a wrap up of one of my favorite SXSWi discussions. Stephen Houghton (of CLIF bars) lead a discussion on marketing and community outreach for marketers as learned through the online crafting world. Some sites to know in the crafting world: www.craftster.org www.craftzine.com www.knitty.com www.etsy.com www.ravelry.com – Over 300,000 active users on [...]
Continue reading →Are PR agencies dead and done?
March 15, 2009, by happykatie in SXSWA discussion on the future realities of the Public Relations field as we know about it: Say something that is worth re-Tweeting. Peter separates Twitter into two segments: Yogurt – 'I'm eating yogurt' Informational yogurt – 'A new yogurt spot opened and is giving off 50% on yogurt' Press releases will be dead incredibly soon. [...]
Continue reading →Wisdom. Crowds. Design. Derek Powazek.
March 15, 2009, by happykatie in SXSWAwesome presenter Derek Powazek (of www.fray.com and www.powzek.com) speaks today on: How do we apply James Surowiecki's The Wisdom of Crowds to our online design and creation? While the book was written about economics, the concept is also great for designers wanting to get user feedback and participation on sites, which is pretty much everyone. [...]
Continue reading →Crafting your Blogging voice (with obsession) at SXSWi 2009
March 14, 2009, by happykatie in SXSWJohn Gruber (Daring Fireball) and Merlin Mann – How to turbo-charge your Blog "We don't make movies to make money. We make money to make more movies" ~Walt DisneySignificant paradigm shift in the way you view your Blogging activity. Regardless of what your topic is, you can do it better and more creatively. You just [...]
Continue reading →SXSWi – let the indecision begin!!
March 3, 2009, by happykatie in SXSWI am incredibly fortunate to be sent to SXSWi again this year (thanks Schipul and Ed!!) and am, as always, having a heck of a time trying to pick out panels, parties and networking events. But you know, this is a stupid awesome problem to have. Where will you be? What are you not-to-miss panels [...]
Continue reading →SXSWi 2009 – panel picking awesomeness!!!
August 19, 2008, by happykatie in SXSWSo there is this magical place called SXSW (‘south by southwest’ for those whose brains have been inundated with acronyms and might have just spent 2 minutes trying to figure out what the ‘x’ stands for). It is a happy beautiful conference land in the middle of Austin, TX where geeks, film buffs and music [...]
Continue reading →SxSWi 2008 was awesome (aka: pimping)
March 12, 2008, by happykatie in NetSquared, Non Profit, SXSW, Web/Tech, WeblogsSXSW Interactive Festival 2008 was super, as always. While the quality of panel content wasn’t as consistent as I would’ve hoped, the people, events and general camaraderie were outstanding. As were the beer, wine, Nuclear Tacos and the 400 times we ate at Iron Cactus. Also as were (if that even makes sense), the awesome [...]
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