I'm sure my fellow Web marketers / Internet geeks will share my frustration when speaking to recent college advertising/marketing grads who made it through school thinking that banner ads are even remotely effective. Although I think that they should know better from their practical Web experience, it is pathetic that schools are so behind and impart this knowledge onto their students.
So that was a semi-tangent, but what really brings this up is Verizon's recent decision to allow banner advertising on their mobile phones. The idea stinks and is an annoying way to start out the mobile content 2007 year. The last thing I want when I'm looking at a page online from my [enter mobile device here] is to be pestered by a dumb banner ad that my cell phone company wants me to look at.
Mobile advertising is, no doubt, going to be big. But hopefully later adopters will be a little more creative and thoughtful. Opt-in advertising - yay! Campaigns that benefit me (give me something) and are insanely targeted for all my consuming needs and habits - okay, maybe.
Screen real estate is precious - even more so when it's a teeny cell phone or Crackberry - so any mobile advertising I'm subjected to better be the most gorgeous and beneficial advertising of all times. Oh yeah, and I am SO not okay with even the most remote idea of pop-ups. Heads will roll Verizon, heads will roll.