happykatie moderates AMA Healthcare SIG on Social Media

This morning I am speaking at the AMA Healthcare SIG about how some of the absolute coolest Houston health care organizations are using Social Media to connect patients, increase awareness and grow their communities.

Demystifying Web 2.0:  Using Social Media to Reach Healthcare Audiences
Katie Laird // Schipul - The Web Marketing Company (moderator)
Fri 20-Jun-08 8:00 AM to Fri 20-Jun-08 10:30 AM

I did say 'absolute coolest' health care folks right?  I was totally not lying:

• Paul Griffiths, CEO, MedTouch
• Jay Drayer, CEO, CareFlash
• Jennifer Texada, Webmaster, MD Anderson
• Chris Ferris, Webmaster, St. Lukes

I've dabbled a bit in the Social Media Healthcare world preparing for company public speaking and to give good client support -- here's a little bit of brain candy from this brave new world:

• The Wisdom of Patients - a white paper on health care in the SM world
• The Health Care Blog
• Beth Kanter's recent Health 2.0 presentation
• Trusera - social network sharing the power of Been There
• Patients Like Me - patients helping patients
• Google Health - online and secure personal health records

Stay tuned for a wrap-up post with lots of link love and slides from our amazing speakers today!