Cool beans, I got a mention and a couple of photos in the Houston Chronicle yesterday. Thanks to Imelda, I got hooked up with a really super reporter named Cori Shropshire who was looking for random ways that older (= non-college aged) people used Facebook.
We emailed and chatted on the phone a couple of times, which mostly meant me subjecting Cori to a lot of Facebook happiness and Schipul personal branding blabbing. This is what she got:
Katie Laird, a 25-year-old Web marketing consultant, jumps on and off
the site all day, helping her clients, many of whom are older and less
tech-savvy than she is, boost their Internet visibility. "I love it
when gray-haired men ask me if I'm on Facebook," she said.
There, "you get more done and have more fun," she said, after
conceding that really only about 40 percent of her Facebook time is
purely work-related.
"Sometimes ... we have big marketing pushes. I'm on there for
business all the time, and other times its 100 percent random personal
stuff," Laird said.
"So much of my personal is also work stuff ... there's no black and white these days."
That fuzzy gray area is Facebook's appeal, users say, since the
site's features allow them to be themselves. Enthusiasts say
LinkedIn.com is too stodgily professional and MySpace is a circus,
although several say they use both.
Facebook, said Laird, is a more pleasant alternative to the
wild-and-crazy days spent ... well, perusing other social networking
sites.
"Facebook is far less time-consuming than YouTube," she explained. To be productive, she suggested limiting Facebook check-ins to twice-a-day. "Everything in moderation," she said, then laughed. "Must leave time to blog, too."