Ugh, it's tough world for consumers that don't want to spend big bucks with big, greedy and heartless uber-corps. Case in point: this great Urban Ecoist post on what granola-crunch organic brands are owned by which fat-cat corporations.
Let's break it down now on some products that we buy regularly:
- Naked Juice = Pepsi
- Larabar = General Mills
- Cascadian Farm = General Mills
- Rice Dream / Soy Dream = Heinz
- Earth's Best = Heinz
- Arrowhead Mills = Heinz
- Green & Black = Cadbury Schweppes
- Boca Foods = Kraft
- Back to Nature = Kraft
- Silk = Dean
- Alta Dena = Dean
- Dagoba = Hershey Foods
- Odwalla = Coca-Cola
- Honest Tea = Coca-Cola
- Bear Naked = Kellogg
- Kashi = Kellogg
- Morningstar Farms = Kellogg
- Burt's Bees = Clorox
- Tom's of Maine = Colgate-Palmolive
Are you feeling the need to go shop at your nearest farmer's market yet? Kicking yourself for not buying your BFF's birthday gift at a locally run artist collective? YEAH. Me too.
As Urban Ecoist says:
The only upside to Big Corporations owning those specialty brands is that yes, those brands can now reach a bigger stage in the major grocery chains, so maybe more people will make the choice to go organic or natural (if those brands are still organic and natural — I have a hard time trusting that a major corporation wouldn’t tweak a “natural” brand to cut costs).