Gail Ann Williams – community manager at Salon.com of both the WELL and Salon Table Talk – is an experienced community builder and online community participant. She had lots of interesting observations of the mass entrance and exodus of large groups of users from social networks for various reason. Flickr has been a great and steady place for a variety of community to share imagery over the last few years.
Jason also did a super post on the Houston Net2 blog about this discussion, with a purdy picture too! Here are some notes from Gail’s Flickr N2Y3 chat:
Be creative with tags — use in combinations and focus on super specific words. If you have a photo of a mineral, include mineral properties to get those long tail searches on Flickr.
Seek out very niche Flickr groups — ie: fire hydrant groups attracted to San Francisco earthquake golden fire hydrant.
The WELL uses Flickr group badges to use their photos on 404 pages. Traffic completely spiked, very successful gimick. Specifically for cause-related sites with good visuals, great way to get traction. Can limit to certain photographers or staff or featured photographers to make it a bigger deal.
Use Flickr as a way to extend community – give attention and validation in ongoing ways with your events and organization. Pass up a staff member’s photo and use a member of the community’s instead.
Take little video clips – mini testimonials – in addition to photos. 20 – 30 seconds means so much more than a blurb in print. Easy and fast.