I gave a super fun presentation to the IABC Houston crew a few weeks ago on using Pinterest for business marketing and brand building – and hopefully those rock star attendees took away just that.
Pinterest is a very visual and community-oriented approach to sharing your company story, whether you’ve got physical products to hock or not. You can click through my Pinterest for Business Prezi presentation here and read on for some of the highlights!
Look at Pinterest as how you can share your biz culture, give your employees a fun way to share their voice with group boards and a pretty nifty way to run a contest or two. It’s a playful and fun network, guarantee ya’ you’ll be hooked after your first few pins. Ready thyself.
Contrary to most of the conversation I hear around Pinterest, it’s not all about you pinning amazing content and getting re-pinned to achieve ultimate Interwebs glory.
The real gravy to all this Pinterest magic is in having your website visitors / clients / Mom / whomever pin your white papers, products, images and other groovy content to their personal boards. And then it’s up to you to find those Pinners, thank them, follow them, share their interesting content and create a lasting relationship.
Remember: Pinning means sharing with more people than you could reach before. More sharing and new friends mean more traffic. More traffic means more people to convert on your site and turn into lifelong customers and advocates.
Don’t count on Pinterest being your SEO miracle, as Pinterest links are all ‘nofollow’, so please do not plan on slashing your PPC budget for this anytime soon. But DO get excited about making profitable connections on the 3rd most popular social network on the Web right now.
How to get your business pinned on Pinterest
My tips for getting your Pinterest content pinned:
Even the most amazing blog post won’t get Pinned if someone has to go make a graphic for it to look nice on a Pinterest board. They just won’t. Pinterest is visual, so be visual if you want to be on Pinterest.
In my Pinterest for business presentation, I call out this blog post that has some great examples of simple images with text used atop a wordy blog post. Follow suit and get to know a free image editor up close and personal, like Aviary, to create your own. You can do this, it just take some extra thought and work.
Everything on the Web is about optimizing for search. We take search for granted, expecting what we want to appear magically on the front page of Google. Web marketers know better and that’s how you must think too. Strategically, yo.
Optimize your website and blogs to pop up in relevant searches across all search engines AND optimize your pins to be found on Pinterest search too.
Use hashtags, great descriptive keywords in your pin descriptions (but not too many, because people prefer to view and re-pin items with only short paragraph’s worth of content) and refine your board names and descriptions. This ‘3 ways to optimize your Pinterest marketing’ post is a great start.
Be sure your profile info is descriptive and links back to a relevant (and also optimized) website or blog – it all matters! Do all that you can to instill consistent SEO-friendly writing values into your Pinterest world and you’ll be happy with the results. Feeling visual? This Pinterest optimizing infographic is right up your alley.
While your annual income might not place you in the 1%, join the Web 1% of content creators and add something unique to the Pinterest community. The majority of pins are re-pins of someone else’s work, so create original content and pin it yourself — or just share fresh content you find while browsing on the Web and be the very first to pin it!
Pinterest is cool in that it credits not only the site that a pin is found – but also who originally added it to www.pinterest.com – giving you yet another way for people to find you through re-pin iterations. Install a ‘Pin It’ link in your toolbar and you’ll be a pinning fiend in no time.
Make it easy
The image above is my current ‘Pin It’ addition to my company blog (‘The Finishing Touch’ from Blinds.com) – when you hover over a post’s image, that cute little ‘Pin It’ heart pops up reminding you of how awesome it would be for you to share on Pinterest. Here’s how to do the same on your blog.
I recommend using a number of different Pinterest links, calls to action and widgets to encourage sharing. Wordpress users have a number of Pinterest plugins to choose from and Pinterest itself even has some suggestions.
Don’t be shy – everyone uses your website differently, so give them every opportunity to pin whatever they like (and be sure to return the favor too).
Let’s be Pin Pals! I’m @happykatie – where are you?
Let’s connect on Pinterest! I’d love to see what kinds of content gets your excited, geek out over your favorite boards and share some of your content to my own community. Find me at happykatie on Pinterest for my personal home design and interior decorating pins, jewelry pins, food and drink pins and more.
Love interior decorating and home design? Follow me on my work account at blindsdotcom on Pinterest. You can see how we share employee boards, window trends and other fun home decorating and DIY ideas.
Happy pinning! Let me know how it goes 🙂