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Cesar Castro, from the Institute for the Future, discusses Futurism and their concept of Open Innovation.

With the latest emergence of the DIY culture, sites and organizations like Instructables, Etsy, Bizarre Bazaars and Make Magazine – it’s easy to see the world has become a more innovative place.  It’s all about Open Innovation and not just at home – but in our organizations and businesses as well.

Open Innovation has a lot to do with making your organization more transparent to the external world AND internally to your employees, customers and suppliers.

What is driving change in the Science community?  Collaboration and crowdsourcing.  It helps organizations to manage costs better and find results much more quickly than keeping it internally.  caBIG scientific community is a powerful representation for this, have helped find treatments for cancer.  Where it once used to be vital to be published first, scientists and academics are seeing the values and benefits of cooperative research and learning.  Open Wetware is an interesting example of this.

Flatten your organization – allow ideas to come from anywhere, go horizontal not vertical.  Reward people to become solution seekers, not problem solvers.  We must find the answers, even if we don’t come up with them on our own.

Create virtual suggestion boxes in our organizations – how to get our people to contribute pro-actively?  How do we find our solutions and answers?  Also, tap into other brain pools – students, professionals, retired folks, etc. – to get their insight, feedback and ideas.  Companies also provide these services:

• Innocentive
• NineSigma
• Your Encore
• Yet2.com – intellectual property, how to sell and acquire it

Skills in Open Innovation and of the Future:

• Mobability – ability to lead in large groups and organize smart mobs
• Influency – ability to be persuasive in multiple social contexts and media spaces
  • Each context requires different persuasive strategy and technique
• Ping quotient – your responsiveness to other requests for engagement / ability to reach out to networks
• Multi-capitalism – fluent in working with different kinds of capital (natural, intellectual, social, financial and other forms) / leverage what you know in exchange for what you are looking for
• Protovation – fearless innovation in rapid, iterative cycles / rapid prototyping of biz models and services
• Open authorship – creating content for public consumption and modification
• Emergensight – ability to prepare and handle complex situations that might arise in future
• Longbroading – thinking in terms of higher level systems, cycles and big picture
• Signal/Noise – Filter meaningful info, patterns and commonaliities from heavy streams of data
• Cooperation radar – ability to figure out who are the best entities to work/cooperate with for specific tasks

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