Are you a Crackberry addict or an iPhone junkie? Or are you just plain confused watching people walk around with headset in ear and cell phone in hand 24/7? Perhaps I can help 🙂
I am speaking on Mobile Web for PR pros at PRSA Houston's PR Day tomorrow (my first PR Day speaking gig ever!!) and will be leading 2 30-minute table talks about the basics of Mobile Web.
So what the heck does that mean? Basically, it means that soooo many people on a global level have access to cell phones than computers (over 2.7 Billion cell phones out there vs. under 1 Billion personal computers) that savvy PR gurus have to change with the times and communicate with their Web visitors where they actually are.
The Mobile Web = Mobile people (not the hottest new handheld or the latest iPhone). People are on the go – whether they are customers, friends or family – and have easier access to the Internet through their cell phones than ever.
I have included my general 'what to know about Mobile Web' outline after the jump — or you can open up this PDF as well for easier printing. If you're attending tomorrow, you'll also get to hear Ed Schipul speak in the first breakout session on Strategic PR with Social Media! DOUBLE WHAMMY!! 🙂
Here's my outline for tomorrow's Mobile Web roundtable at the Houston PRSA's PR Day (Download Mobile Web Basics for PR Pros outline):
Palm of Your Hand:
PR Pros Can Make a Splash with the Mobile Web
Katie Laird of Schipul – The Web Marketing Company
What is Mobile Web?
Mobile = Mobile people connecting to your Web site NOT
Why do you care about
the Mobile Web?
Over 2.7 Billion Mobile phones in the world (vs.
1.5B televisions and under 1B computers)
30% Internet use access the Web ONLY through
their Mobile (over 850 million)
92,000 text messages sent every single second
35% of Mobile Internet Users are in the 35-54
Content vs. Context –
Where are my site visitors at this exact moment?
Where you are dictates what you want to see. Make it easy to find essentials for folks on
Your business hours
Address and map info – link out to Google Maps
Parking or traffic information – be nice and
keep updating for big events!
Specials or coupons
How to give your
visitors a Mobile experience
nothing and just wait it out – the iPhone is awesome (except for Flash)
your content so pertinent info shows on your homepage top
simplify, simplify – reduce your site images and styling
Tumblr sites (www.tumblr.com) as an extreme
Web site can tell when a Mobile device vs. computer is visiting and adjust
a separate Mobile Web site
Mobile tools for Mobile Communicators
Opera Mini (www.operamini.com)
– make your phone view sites like an iPhone
Google Mobile products (http://m.google.com) – Google stuff for your
Flickr Mobile photo sharing (http://m.flickr.com) – Upload pics and videos
Facebook Mobile (http://m.facebook.com)
– Update status, check message, post pics
CNN Mobile (www.cnn.com/mobile)
– Check your news on the road