http://www.happykatie.com

sale, wet
Originally uploaded by Dreamer7112

I like this Rainmaker's Credo (found on the 800-CEO-Read blog) as it addresses the importance of humility, knowledge sharing and really taking on the burden of compassionate communication with your customers and prospects:

• Cherish customers at all times
• Treat customers as you would your best friend
• Listen to customers and decipher their needs
• Make (or give) customers what they need
• Price your product to its dollarized value
• Show customers the dollarized value of what they will get
• Teach customers to want what they need
• Make your product the way customers want it
• Get your product to your customers when they want it
• Give your customers a little extra, more than they expect
• Remind customers of the dollarized value they received
• Thank each customers sincerely and often
• Help customers pay you, so they won't be embarrassed and go elsewhere
• Ask to do it again

People buy stuff and services from other people; companies and biz dev teams that treat sales relationships as actual human relationships go very far in my book.  What are some of your people-focused rainmaking tips/tricks/gems?