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John Gruber (Daring Fireball) and Merlin Mann – How to turbo-charge your Blog

"We don't make movies to make money.  We make money to make more movies" ~Walt Disney

Significant paradigm shift in the way you view your Blogging activity.  Regardless of what your topic is, you can do it better and more creatively.  You just need to define what you want to get out of it.

Successful authors are obsessed with a topic and have really figured out how they want to say what they want to say.  Voice without an obsession is a terrible thing – it's un-curated re-blogging.  So how do you use a platform like self-publishing?  Regardless of what your topic is, try to figure out how to be better about it than 80% of the world.

Must have a goal that is so far out of your reach – don't do everything.  If you do everything, you don't really do anything.  How are readers supposed to know if your content is for them if you're trying to reach out to everyone?  Who do you want to delight?

"On Writing" – Stephen King's book uses a term called 'ideal reader'.  This is the face you see behind your monitor when you are writing/creating.  By seeing this face, you can truly start to make things that you know will hit home and that you will be proud of.

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