Advertising is a fascinating beastie and constantly keeps me guessing what some of those ad dudes are smoking. Case in point – Showtime’s current promotions for their Weeds sitcom about a surburban mom selling pot. Don’t roll your eyes, it’s really funny/snarky even when you’re just high on life (or in my case, popsicles and 4 gallons of filtered water).
The upcoming August issue of Rolling Stone will feature scent strips designed to connect readers with the true essence of the show. You can take a wild guess at what that is.
Other elements of the campaign to promote "Weeds," which begins its
second season next Monday, include ice cream trucks dubbed Weeds
Munchie Mobiles that will show up at concerts and other events to give
out "Weeds" merchandise, brownie distribution in busy areas of six
cities (those would be brownies like your mom used to make, not your
college roommate), and street vendors handing out coffee in "Weeds"
I give this campaign an A+ for creativity…. and I wouldn’t mind getting some free brownies either. One extra plus — this upcoming season you can look forward to hearing the theme song (‘Little Boxes’ sung by Malvina Reynolds) performed by Elvis Costello.