Like a bajillion other people (‘bajillion = a highly technical count of users, incidentally), I use YouTube for brilliant video finds like GalagaGal’s ‘Waiting for a bus’ and Mr. Show videos. But lately YouTube has been making me look/feel so much smarter by smashing really great political content into my ordinarily chuckle-induced online video world. This makes me really happy.
Case in point: YouTube is sponsoring one of 6 Democratic debates this year
It’s all still a fascinating experiment at this point, political stuffed shirts relying on their young, hip campaign team members to lead them to virtual campaigning ecstasy. And why not? It’s a different world, with new technologies and new ideas on how to communicate, share and spam each other.
“It’s really a new day,” Carol Darr, director of the Institute for
Politics, Democracy and the Internet at George Washington University
said of YouTube’s role. And, she added, it’s smart marketing –
especially for organizers of an early debate – to seek out an audience,
and online political activism is especially hot this election cycle.
“You go fishing where the fish are,” she said.
To be honest, I don’t know that they are really going to get the kind of catch that they are intending. Previous efforts to move young voters have fallen flat on their faces – apathy is so much cooler than standing in line to make a difference, I guess. Ironically that same demographic has no problems standing in line for 12 hours to buy Xboxes, audition for American Idol or get the coolest new sneakers. What gives?????
This YouTube sponsorship is still significant though – in all sorts of crazy ways. It symbolizes potential partnerships between the old skool MSM suits and the new skool social media crazies. Perhaps most importantly, it means that my YouTube favorites won’t look quite so cracked out (or depending on the candidates, maybe 10 times more so).