When a rapper hates your software and your geekdom becomes pop culture Advertising, Music, PR / Marketing, Video, Web/Tech - July 30, 2009
Jay-Z hates Auto Tune. So much, in fact, that he includes the software in a recent song release entitled DOA – Death Of Auto-Tune (no kidding) — and features exploding software boxes in his rap video. Best PR EVER!?!?!?
It’s not every day that an influential celebrity takes that kind of
swipe at a product — much less a piece of software. But despite Jay-Z’s
best efforts, Antares says sales are up.“The Jay-Z controversy is great,” said Marco Alpert, vice president
of marketing at Antares. “We couldn’t buy P.R. like this.”Although Mr. Alpert declined to give specifics, he did say the
company had seen a boost in business amid the flurry of recent
attention.
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happykatie
I completely agree with Jay-Z the auto tune is horrible. In a couple years those that championed it are going to look dated. Much like MC Hammer pants they will be ridiculed by shows like VH1′s ‘I Love The…’
People still talk about the Rolling Stones, people still talk about Bob Dylan, I don’t think anyone will be talking about T-Pain, Lil Wayne or even Kanye West in 20 or 40 years
And don’t get me started on the Black Eyed Peas