Jay-Z hates Auto Tune. So much, in fact, that he includes the software in a recent song release entitled DOA – Death Of Auto-Tune (no kidding) — and features exploding software boxes in his rap video. Best PR EVER!?!?!?
It’s not every day that an influential celebrity takes that kind of
swipe at a product — much less a piece of software. But despite Jay-Z’s
best efforts, Antares says sales are up.
“The Jay-Z controversy is great,” said Marco Alpert, vice president
of marketing at Antares. “We couldn’t buy P.R. like this.”
Although Mr. Alpert declined to give specifics, he did say the
company had seen a boost in business amid the flurry of recent