This is a recent presentation I did for an Internet Marketing for Small Business class at the UHSBDC last week. It's always a challenge to know exactly what a varied audience is looking for when discussing Blogging for Business 101, so this presentation gave a wide overview of companies making a success of it in different ways and the tools they use to get there.
This particular presentation has a few general points on defining a Blog's success (the message primarily being that you need to be creative, pro-active and diligent in finding a definition of success and measuring it – lots of pre-launch evaluation action):
- What are you specifically telling your visitors to do?
- Eyeball those driven hits to specific areas of your Blog, your services/products page, a special landing page on your main Web site, etc.
- Action in your comments area
- Try www.intensedebate.com for a more social approach to commenting
- Are you getting talked about, linked to or visited by Influencers?
- Pick your reader's brains with polls (like www.polldaddy.com)
- Get people signing up for your newsletter (www.mailchimp.com)
- Raise funds (www.chipin.com) and track your campaign goals
Not a comprehensive list, of course – but a basic starting-out kind of thing. I look forward to running classes where the Social Media training is more hands one versus example-driven and theoretical. Fun to really get your hands dirty, whether with clients or passionate marketers diving into the Social Media world.