I hung out with Hakia search engine nerds today at Blogher and was most impressed with their chilled discussion of ontological semantics and love of all that is user search. The fact that I could have a conversation in passing like that obviously tickled me beyond belief.
In a nutshell, Hakia is a new beta search engine that looks for meaning-based query results. The kind of algorithms this involves moves far beyond typical search engine indexing and reacts more cognitively. So yeah, I don’t completely get it either but I do know that I like it.
An example they used – say you want to search the word ‘kill’. To an English speaking human this could mean:
- Murder (I’m going to kill that dude)
- Do really well at something (You totally killed that guitar solo)
- Shut off (Can you kill the lights?)
- Veto or cancel (The president killed that bill)
Most search engines would simply take you at your search and bring you results that matched the exact wording of your query. The beauty behind Hakia is that it can tell what you mean by reading the rest of your search query. Pretty snazzy huh?
As if that’s not cool enough, you really ought to listen to their Search Music:
In the beginning, there was light. In the digital age, there is the
search engine. Man asks questions and expects answers. To search for
the meaning of life on the Web is to plunge into the depths of
absurdity, a challenge to any creative mind. The “Search Music"
reflects this challenge.
Each lyric exists as a product of an actual Web search.
Each rhythm reflects the energy of surfing at an endless pace.
Simple melodies symbolize the simplicity of life the Internet brings us.
Ethnic instruments underscore the Internet’s vast and growing cultural makeup.
This music is not samba from Brazil, folk songs from Ireland, country
music from Nashville or be bop from New Orleans. The “Search Music"
belongs to the people of the world who search the Internet everyday.
When is the last time a search engine serenaded you? 🙂